DIGITAL MARKETING

Let us start Learn digital marketing with HADWIK that can guide you and the most important and powerful strategies for online marketers that can fuel up their marketing strategy straight away.

Course Description

Digital Marketing the most sought-after career option in the current scenario. r a business to integrate digital marketing efforts into its overall marketing strategy.

Digital Marketing helps you to learn the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media.

All students will take the following courses:

Digital Marketing
Content Marketing
Digital Marketing Analytics
Marketing Project
One Elective Course: Sample electives may include Behavioral Economics, Elements of Marketing and Search Engine Optimization

What you will Learn !

Module - 1

Introduction to the Course and Work plan
Introduction of the digital marketing
Digital vs. Real Marketing
Digital Marketing Channels

Module - 2

Creating initial digital marketing plan
Content management
SWOT analysis
Target group analysis
EXERCISE: Define a target group (working in groups)

Module -3

Web design
Optimization of Web sites
MS Expression Web
EXERCISE: Creating web sites, MS Expression (working in groups)

Module - 4

SEO Optimization
Writing the SEO content
Exercise: Writing the SEO content (working in groups)

Module - 5

Google AdWords- creating accounts
Google AdWords- types
Exercise: Google AdWords (working in groups)

Module - 6

Introduction to CRM
CRM platform
CRM models
Exercise: CRM strategy (working in groups)

Module - 7

- - Introduction to Web analytics
  - Web analytics - levels
  - Introduction of Social Media Marketing
  - Exercise: Social Media Marketing plan (working in groups)

Module - 8

Creating a Facebook page
Visual identity of a Facebook page
Types of publications
Exercise: Making a Facebook page (working in groups)

Module - 9

Business opportunities and Instagram options
Optimization of Instagram profiles
Integrating Instagram with a Web Site and other social networks
Keeping up with posts

Module - 10

Business tools on LinkedIn
Creating campaigns on LinkedIn
Analyzing visitation on LinkedIn

Module - 11

Creating business accounts on YouTube
YouTube Advertising
YouTube Analytics

Module - 12

Facebook Ads
Creating Facebook Ads
Ads Visibility

Module - 13

E-mail marketing
E-mail marketing plan
E-mail marketing campaign analysis
Keeping up with conversions

Module - 14

Digital Marketing Budgeting
- - resource planning
  - cost estimating
  - cost budgeting
  - cost control

Module -15

Recapitulation:
- - lessons learned
  - student satisfaction survey
  - closing

Requirements :

UG: For pursuing UG course in Digital Marketing the candidate must have cleared 10+2 or equivalent from a recognized board or university
PG: For pursuing PG course in Digital Marketing the candidate must be a graduate (cleared 10+2+3) in any discipline or equivalent from a recognized university
There’s no specific eligibility criteria associated with this course. In fact it may vary from one institute to another! Professionals involved in sales and marketing will benefit from this course.
Newcomers too may benefit from it! If you want to step into the world of internet marketing, you may pursue this course! You may also check – Diploma courses after 12th